Length does matter | Video Production Auckland

How to grow your total views from 8% to 41%

How long should your commercial be on social media?

There is no exact rule here, but we’d love to share a recent experiment we conducted with our own social media campaign using Linkedin.

Promoting our new “Jump Start” package, we produced 2 commercials, 1 minute 12 seconds long and the other 47 seconds long.

Over the period of a week, these commercials received 11,343 views, with 8% of people watching them to the end.

In the second week, we simply took the existing commercials and cut them down to 24 seconds and 18 seconds respectively.

We experienced a dramatic result! We had 41% of people view the newly cut commercials to the end, a significant increase compared to the first week of the campaign.

Putting this in context, a 41% view to the end is a very respectable number by any standard, especially when a lot of marketers are happy with a number around 10 – 12%.

As a note, these commercials were NOT re-written, just simply cut back from the original edit.

Talk to us today about increasing the effectiveness of your campaign.

VideoTaxi offers subscription based video content in the wider Auckland region. We provide creative, affordable, engaging and fun videos for TV commercials, educational content, tutorials, social media content, YouTube advertising and internal training videos for businesses.

We also provide services to Wellington, Christchurch, Bay of Plenty and Dunedin.

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